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Google considers a number of factors alongside citation directories when deciding whether to display your business listing to someone who has searched for the products or services you offer. One of the things they take into account is the proximity of your business to the location of the search. gamesmasher.net When you consider that just a 5% increase in customer retention can boost your profits by as much as 95% the rewards for gaining and maintaining customer trust are massive. In this post, we’ll share our top tips on how to gain trust and confidence from the most important people in your business – your customers – throughout the customer journey